Why Granicrete For Countertops?

Granicrete Countertops

Comparing Granicrete to granite and marble

1. “Granite and marble are inferior to Granicrete countertops as it is several times stronger than granite and marble.”

a. “Granite and marble are typically offered in 2cm (0.75″) and a 3cm (1.2″) thickness. Both are fragile with the 2cm being lower priced.”

b. “If you drop a pound of frozen ground beef on the granite its likely to crack and is not really repairable. You can hit our surface with a hammer with little to no damage. If you do damage it, it is repairable.”

c. “We get calls from consumers asking to repair their granite and marble. They have dropped something or nicked the edge with something and it has chipped or cracked.”

2. “The seams for granite and marble makes those surfaces inferior to Granicrete’s seamless surface.”

a. “Granite and marble are increasingly becoming inferior in quality. This was to be expected as these materials have become so commoditized. The resulting pressure for lower stone prices has pushed that industry to quarry stone that is more brittle and cracks more easily.”

b. “Grades of granite and marble have been cheapened. We now hear of infusing resins into them so as to build strength to compensate for being brittle.”

c. “To reduce cracking in fabrication, transport, delivery, and installation, you are finding unsightly seams being added particularly at stress points like the front and back of where the sink is cut out.”

d. “The additional and unsightly seams are even more apparent in the edges. The seam from the glued under-edge is seen throughout the face of your countertop edge. The seams do not blend together.”

e. “The seamless finish of Granicrete yields the perception of a very large slab of stone. This too adds to the value perception of your finished project.”

3. “Granicrete countertop custom effects and veining are superior to granite and marble.”

a. “With granite and marble you have neither control of natural stress marks nor the resulting misdirection of flow from seams and mounted backsplashes.”

b. “To maximize use of the slab, the fabricator is forced to cut it so as to minimize the cost of the countertop and splashes. This often results in a disregard for flow or pattern of the stone. Consumers are stuck with the end result and told that if they had wanted the pattern to flow better it would have required an additional slab and would have raised the price.”

c. “Not only can our custom coloring be carried throughout the whole surface, but can also compliment the backsplashes and islands. Your guests will wonder how you found (and could afford) such a large slab of stone.”

4. “Granicrete countertops are superior to granite and marble because the finish I do for you cannot be replicated for another consumer.”

Granite and marble stone types have become common. Popularity of some makes them common to be seen in multiple homes on the same street.

5. “Granicrete is superior to granite and marble because of its immediate return on investment.”

a. Quality granite and marble have little to no way to get a return for their investment.

b. Appraisers will tell you that you are lucky to get 90% back from their investment. So a $5,000 installation of such stone may only yield up to $4.500. With Granicrete that same installation may be done for $3.500 and be appraised for the $4,500. You get an immediate return for your investment with Granicrete.”

6. “Granicrete is superior to granite and marble because we are non-porous and NSF certified.”

granicrete NSF certified

a. “Granicrete is the only resurfacing system certified by NSF in the world!”

b. “Granicrete is easy to clean with a germ killing non-acid, non-corrosive cleaner with a soft cloth and you are good to go.

c. “Granite and marble are not a good choice for easy care surfaces.”

d. “Being porous those surfaces are harder to truly clean. They absorb moisture out of cheese, can easily stain with wine and juice, and tend to be prone to retaining food-borne bacteria”.

7. “Granicrete is superior in our customer care requirements.”

a. Granite and marble have manufacturer care requirements that are often not disclosed. These surfaces are not recommended to be cut on nor heat applied to. Recommendations for detailing and/or resealing can be as often as every six months.

b. Our surfaces can be maintained by the consumer with bee’s wax and period wipe on – wipe off polishing per the need and desire of the consumer. As your installer I can offer you a service option for me to come out and do period detailing as you wish.”

c. Further, should the consumer damage the surface it can be repaired.”

8. “Granicrete is the superior choice for preserving the environment.”

a. Granite and marble have a large negative carbon footprint upon the environment. These include: Quarry – Excavation – Slicing >> Overseas Shipping>> Delivery to Dealer >> Dealer Water Cutting and Polishing >> Delivery to Consumer >> Removal and Landfill waste of old top.

b. Granicrete’s comparative footprint is often as little as: Quarry and Production of cement and additives >> Transportation to Consumer … that’s all.

The case for Granicrete countertops over high-end stone countertops:

All of the previous points apply. The key here is that those high-end stone tops, because of rarity, may cost $90 – $140 per square foot to be installed. The savings to the consumer is greater through Granicrete.

The case for Granicrete countertops over fabricated concrete countertops:

Concrete countertops are becoming more popular and specified by designers for their clients. The reason being that high-end consumers are wishing to move away from granite which has become the “common man’s countertop” for its affordability.

The early adopters to set the trend for granite were the high-end consumers. As they move toward concrete countertops the nation of consumers will follow.

All the previous points of advantages apply plus a few more:

1. Granicrete countertops are superior to concrete countertops because our finishes look better.
Most concrete countertops are integrally colored. They are bland and boring. Ours are eye-catching.

2. Granicrete countertops are superior because our whole system is superior.

a. Our comprehensive strength is higher which means concrete is softer and more prone to dents and scratching.

b. Our sealers are superior for scratch and nick resistance.

c. Our texture material is superior as not subject to spider cracking which can later develop into major cracking.

d. Transform tops in 3 days vs. 28+ days.

e. Being many times lighter, our material will not create weight bearing stress to cabinets, floor trusses or foundation.

3. Fabricated concrete tops can be from $90 – $190 per square foot. The saving to the consumer is significant.


The case against stone slab dealer misrepresentations:

Some countertop dealers because of ever increasing pressures to drive sales in weak margins with tight margins are misrepresenting their advertised pricing.

Here is a common example seen across the country for $39 and $49 granites.

Common additional costs not mentioned:
• The advertisement is typically for 2cm granite and not disclosed as such.
• Edging is an additional $22-$60 per linear ft. (Equals $11-$30 per sq. ft.)
• The most expensive edge is double ogee.
• A chisel edge is typically $45 per linear ft. ($22.50 per sq. ft.)
• Backsplashes are normally extra.
• An under mount sink cut out can be an additional $250.00.
• A top mount sink cut out can be an additional $100.
• Core drill outs can be up to $20.00 each (faucet and wall receptacles).
• If a portion of a second slab is required, the cost of whole slab is added.
• Normally two weeks to a month to wait for installation.